Robyn Larson McCarthy
Philippe Barrat (France)
Cindy-Lou Dale (UK)
Wolfgang Korn (Germany)
Jill Starley-Grainger (UK)
Joie Vaughn (Canada)
BCT Publishing, LLC
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is published monthly by
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All contents ©2007
by BCT Publishing, LLC.
You're here and that's a start.
You’ve found us and it doesn’t matter how, we’re just glad that you did!
Automotive Traveler is a new kind of magazine. It’s about breaking conventions. It’s about indulging in passions, be they travel or automotive, and combining them in a unique package.
For Automotive Traveler, we made the decision almost from the start that we would be primarily an online venture. Yes, you’ll be able to print out the pages you want from the PDF version but the real experience of Automotive Traveler will come from reading it dynamically.
Automotive Traveler is horizontally-oriented from the very beginning, taking full advantage of all of the visual real estate offered by your computer screen. We’re not going to be taking two existing magazine pages, putting them side-by-side, and trying to stuff them on your screen; this isn’t the solution.
Automotive Traveler presents a very magazine-like presentation of our content; no scrolling, no zooming, just flipping the online pages as like you would with a “real” magazine. For people who grew up with magazines, who are comfortable with traditional print publications, we felt that this was the best of both worlds.
And when it comes to content, the heart and soul of any magazine, print or online, what is more basic than travel and cars? We all like to take vacations and we all drive. Some of us are more passionate than others about both these topics. If you fall into this category, if you’re passionate about cars and travel, you’ve come to the right place.
The backbone of each issue of Automotive Traveler will be the features. First, of the four stories, two will usually cover North American drives and destinations, the other two will cover the rest of the world. And one of the four will typically be what we call a grand adventure, like the Ferrari Panamerican 20,000 in our first issue.
But the other three will be more accessible; trips that most couples, or even more importantly, families, can afford. For example, a couple looking to celebrate a special anniversary might especially enjoy the wine tour in Bordeaux, a trip made even more special given the fact that it’s done in an open roadster, a classic E-Type Jaguar.
The other two features are family-friendly adventures, heading to Alaska for a winter Jeep Jamboree or Arizona for spring training. These are the kind of trips and destinations that can bring a family together and today, with all the pressures in our lives, how can we underestimate the importance and value in this?
And finally we’ve set up our forums to solicit immediate feedback. Use them. Tell us what you like. But more importantly, tell us what you want. And don’t be afraid to throw your own story ideas our way.
Last summer I had the opportunity to bring together four muscle car owners for a trip from Chicago to Los Angeles on Route 66. It was a very special trip. I’ve made the trip six times now but what made this so engrossing was the interaction between the four owners; it was almost as if I was a bug in the grille. For a week we saw a slice of America that is fast disappearing, and their observations -- as those who had never made the trip before -- were very illuminating. This gave me an idea for Automotive Traveler. As soon as we get fully settled in, I’m going to add similar trips to the editorial calendar, some that may even be suggested by you, where we bring readers along for the ride.
I’d like to make this a regular part of Automotive Traveler, say once each season. At Automotive Traveler we’re not going to pay lip service about this being your magazine; we’re going to back it up with actions that will truly speak louder than words.
Enjoy the drive,
Editorial Director, Automotive Traveler
Managing Partner, BCT Publishing LLC