Paso Robles Wine Country Alliance (www.pasowine.com) unveiled its event calendar for 2009, highlighting opportunities for wine aficionados from across the country to experience the wines of Paso Robles and its wine region. Each year, Paso Robles Wine Country brings new, fresh enhancements to their events while upholding time-honored traditions. The Paso Robles Wine Country Alliance collaborates with wineries, vineyards and local businesses to showcase the region's wine events. Highlights on the 2009 calendar include:

Paso Robles Grand Tasting Tour: February - April, 2009

This unique tour provides a chance for wine lovers and members of the trade and media from all over the country to discover the diverse wines of Paso Robles (without making a trip to California's Central Coast). The 2009 Grand Tasting Tour offers an opportunity for attendees to meet wine producers from Paso Robles in an intimate setting in Los Angeles, Orange County, Chicago and San Antonio. Also in attendance are hospitality partners, including hotels, restaurants and tour companies who complete the Paso Robles Wine Country experience. Tickets for the Los Angeles and Orange County tastings are now on sale. For more information on the trade and consumer portions of these events, visit www.pasowine.com.

For detailed information on times and locations, and to purchase your tickets visit www.pasowine.com.

• Los Angeles, CA: Tuesday, February 24, 2009
• Orange County, CA: Thursday, February 26, 2009
• Chicago, IL: Tuesday, March 10, 2009
• San Antonio, TX: Wednesday, April 15, 2009

17th Annual Paso Robles Zinfandel Festival: March 20 - 22, 2009

Zinfandel Festival Weekend brings together a culmination of the classic American wine grape in three distinct events - RESERVE, Paso Robles Wine Country Auction and Grand Tasting. New in 2009 is the addition of RESERVE, featuring the region's best Zinfandels, held on the eve of Zinfandel Festival. The Wine Country Auction held on Saturday features one-of-a-kind wine and lifestyle auction packages only available on the auction block. Directly following is the Grand Tasting featuring vast selections of Zinfandel and Zinfandel blends from more than 40 Paso Robles producers. Local chefs preparing local American cuisine at the Grand Tasting further tantalizes your taste buds completing the Festival experience. In addition to the collective RESERVE, Auction and Grand Tasting more than 100 area wineries will offer a compilation of individual events such as winemaker dinners, barrel samples and musical entertainment.

• RESERVE - $120 - Friday RESERVE event - 4 - 6 p.m.; Saturday Wine Country Auction - 4:30 - 7 p.m.; Saturday Grand Tasting 7 - 9:30 p.m. - Advance purchase only
• Wine Country Auction - $85 - Saturday Wine Country Auction - 4:30 - 7 p.m.; Saturday Grand Tasting 7 - 9:30 p.m.
• Grand Tasting - $60 - Saturday Grand Tasting 7 - 9:30 p.m.

Tickets are now available! Visit www.pasowine.com for detailed information on the weekend festivities and to purchase your tickets.

27th Annual Paso Robles Wine Festival: May 15 - 17, 2009

There is no better time to visit Paso Robles Wine Country than for this marquee wine event. Wine Festival Weekend brings together all the flavors Paso Robles Wine Country has to offer when wine tasting meets culinary delight - a demonstration kitchen, wine seminars and an artisan alley are only a few delicious components showcased in the downtown city park.

The weekend begins with the Friday RESERVE event featuring Reserve, Library and Barrel samples. New to the popular RESERVE event is the Wine Country Auction where unique auction lots go to the highest bidder. This exclusive evening is topped off with local wine country cuisine to complement these rare wines and prepare you for the Saturday Grand Tasting.

Wine Country comes together with more than 90 area wineries pouring some of the finest wines Paso Robles has to offer for the Saturday Grand Tasting. Wine enthusiasts will experience the distinct and different wines of Paso Robles and enjoy the quaint scenery of the downtown park. In addition to these events, wineries offer an array of activities, including winemaker dinners, food pairings, cooking classes and winery and vineyard tours to complete your Paso Robles Wine Festival Weekend. For more information, visit www.pasowine.com.

Tickets are available on February 2, 2009. Visit www.pasowine.com for detailed information on this Marquee Wine Tasting event along California's Central Coast.

Harvest Wine Weekend: October 16 - 18, 2009

Warmth in the air and in the earth are abundant during harvest. The colors have turned and it is time to celebrate a year of hard work by harvesting a new vintage. Wineries across Paso Robles open their doors for a wealth of activities, including culinary arts and wine pairings, traditional grape stomping and barrel tastings - and this is just the beginning. There is no other time like Harvest in Paso Robles, harvest your wine country experience and take a break from your daily routine. Visit www.pasowine.com in summer 2009 for detailed events on Harvest Wine Weekend.

CRAVE - A Paso Robles Wine Experience: October 23, 2009

Satisfy your craving at this unique wine tasting experience in San Luis Obispo. CRAVE is an innovative spin on wine tasting focused on the new generation of wine drinkers. Nine different Paso wine varietal bars are featured and paired with the finest fare of San Luis Obispo County. The CRAVE experience is perfectly complemented by a live D.J., in a relaxed, lounge-like atmosphere. Tickets are limited and advanced purchase is recommended. For more information, visit www.cravepaso.com in summer 2009.

Wine enthusiasts continue to be fulfilled as Paso Robles Wine Country brings innovation to each of their events. These events are only a taste of the many activities that are offered throughout Wine Country.

For a complete 2009 calendar, visit www.pasowine.com. There is something for everyone this season so do not miss out!

The Paso Robles Wine Country Alliance represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California's Central Coast, Paso Robles Wine Country is California's fastest growing wine region. It encompasses more than 26,000 vineyard acres and more than 200 wineries.