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|Could Your Pooch Be the Luckiest Dog of NASCAR?|
|Written by Robyn Larson McCarthy|
|Tuesday, 05 May 2009 06:18|
I always enjoy seeing drivers pull up next to us at stoplights and do a double-take when they catch sight of Chaucer's happy face on one of our door magnets. Some read the words out loud ("Come Adventure with Me!" and Chaucer's website address). Others call out to fellow passengers. A few grab something to write with. And almost all smile or laugh.
Dog-loving NASCAR fans now have the opportunity to see a photo of their own favorite pooch on the side of a car--and not just a typical family vehicle either.
Last week, Pedigree Food for Dogs announced the "Luckiest Dog of NASCAR" contest: Dog owners will vie for a chance to have their four-legged friend's picture emblazoned on the No. 18 Pedigree Toyota Camry that Kyle Busch will race during the Checker Auto Parts 500 in Phoenix on November 15. In addition, the owners of the winning dog will be treated to a three-day/two-night trip to the race to see their pet's face firsthand.
"We're excited to give one pet owner the chance to publicly profess the love they have for their pet," says John Anton, Pedigree's marketing director. "At Pedigree, everything we do is for the love of dogs, and this contest is really about giving people a platform to celebrate the bond between them and their best friend."
To enter, dog-loving NASCAR fans can log onto NASCAR's site between now and September 12, 2009 to upload a race-themed photograph of their dog. They can also vote on other dogs' photos already uploaded.
Each week, one finalist will be determined based on the popular vote at NASCAR.com. A panel of judges will select the grand prize winner from the 20 finalists on or about October 1, 2009, basing their decision on creativity, originality, and adherence to the NASCAR theme.
In racing, the term "lucky dog" refers to the driver of the next lapped car behind the leader gaining back a lap during a caution. Now Pedigree is bringing a new meaning to the phrase. So get out the digital camera and see if your pet can be NASCAR's next lucky dog!