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With tips for Fido-friendly travel, road trips on a budget, and much more, PlanYourRoadTrip.com is our favorite new trip-planning website.
|Compared: A 1965 Chevrolet Commercial and GM's Current Spot for their 60-Day Money Back Guarantee|
|Written by Rich Truesdell|
|Friday, 18 September 2009 08:26|
As the editor of Chevy Enthusiast, in addition to Automotive Traveler, I'm always on the lookout for great Chevy-related content. It's just that I didn't expect to find a link to it on a James Bond fan website.
As most of us know Twitter and Facebook are addictive, so much so that in my case I just bought a book, Twitter Tips, Tricks, and Tweets by Paul McFedries to help me get the most out of the popular social networking site. But of the two sites I'm more of a fan of Facebook. Call me old school but I just find the whole Facebook experience more rewarding, especially in that I feel as if I'm communicating with "real" people instead of a somewhat anonymous and disembodied screen name on Twitter.
One of my Facebook friends is Bloomberg's Bill Koenig, who like me is a major league James Bond fan. Well it seems that Bill subscribes to a James Bond fan site called Her Majesty's Secret Servant and they posted a clip from the fall of 1964 when the cast of Dan Blocker, Pernell Roberts, Michael Landon, and Loren Greene from "Bonanza," Elizabeth Montgomery, Dick York, and Agnes Morehead from "Bewitched," and Robert Vaughn from "The Man from U.N.C.L.E." each hawking a different Chevrolet model (Chevy sponsored all three shows in the 1965 season.). As the editor of the HMSS website pointed out it looks like the debonair Robert Vaughn in his double-breasted blazer got the short straw as he's shown giving the sales pitch for a low-priced four-door Corvair (check out the telescoping steering wheel, the same as on my Corsa). Showcasing the rest of the 1965 Chevy line we watch as Parnell Roberts drives on to the Bonanza set in a Corvette, Elizabeth Montgomery shows her magic skills as she makes both Dick York an all new Chevelle appear with the wiggle of her nose, then Dan Blocker and Agnes Morehead bicker over a Nova, then finally Michael Landon arrives on set in an Impala SS hardtop.
This commercial gives a looking glass view at the way GM moved the metal almost a half-century ago. From my vantage point what's so interesting is the contrast between what is in essence a five-minute infomercial showcasing the impressive 1965 Chevrolet lineup and GM's most recent spot where Chairman of the Board Ed Whitacre walks through the GM Tech Center hyping GM's 60-day money back guarantee, a spot that just started airing this past weekend. (Is it me or does Ed look a bit "stiff" in the spot?) In 1965 GM sold one out of every two new cars in America; today it's less than one in five so each spot must be viewed within the context of their respective eras. Which one is more effective in getting its message across, and more importantly, which one is likely to be more successful in getting foot traffic into showrooms?
For more travel and automotive-themed videos, visit the Automotive Traveler video gallery.