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| The Wall Street Journal Leaks Chrysler's Future Product Plans |
| Written by Rich Truesdell | |||
| Thursday, 29 October 2009 04:16 | |||
In anticipation of the big press conference next Wednesday, details of Chrysler's Fiat-directed product plans leak courtesy of The Wall Street Journal.
While the unloved Dodge Nitro is scheduled for extension, no mention was made of its stable mate the Jeep Liberty. The Wall Street Journal says the Dodge Avenger is a goner but doesn't specifically mention its platform mate the Chrysler Sebring, which will possibly be re-born on a Fiat platform for 2012. All these moves come as little surprise except for the apparent decision to discontinue the Dodge Caravan minivan, which traditionally sells in higher volumes than the Chrysler Town and Country. The materials leaked by The Wall Street Journal were essentially devoid of Chrysler and Fiat's plans for alternative-propulsion vehicles. Over the past 18 months Chrysler has shown a number of extended-range electric vehicle concepts that looked near production-ready. As recently as May, these vehicles were part of the announced product plans that helped the struggling automaker receive the last of its Federal bailout funds as it sped through bankruptcy proceedings. It is expected that next Wednesday Mr. Marchionne will provide more details on Chrysler's hybrid and electric vehicle programs, the fate of its ENVI division, and how Chrysler and Fiat will cooperate and collaborate on the design, engineering, and production of alternative-powered vehicles.
The big question for Chrysler, who currently has the most dated product lineup in North America, is can it survive until 2012 when the first of the US-manufactured cars and crossovers based on Fiat platforms will come on-stream? This is expected to be among the first questions posed to Mr. Marchionne. How can Chrysler maintain market share in the still-shrinking, hyper-competitive US market with just three new or extensively refreshed products over the next 18 months--the just introduced heavy duty Dodge Ram pickup, the revised Chrysler 300/Dodge Charger sedans, and the all-new Jeep Grand Cherokee? Such is the dilemma facing Mr. Marchionne and his Italian-American management team in Auburn Hills.
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